Oregon Newspaper Publishers Association - ONPA

Call ONPA 503-654-6397

Digital Ad Distribution

Digital ad upload form

Descriptions of ONAC digital ad distribution services:


ONPA/ONAC web site

This web site includes a download facility that is used for distribution of digital ad files. This distribution service is free to advertisers who reserve space through ONAC.

Any file size and format can be distributed through this facility. The Adobe Portable Document Format (PDF) is used exclusively for ad distribution because, properly rendered, it is device- and platform-independent and produces the smallest file without adversely affecting the ad image. We will be happy to assist you in producing and/or handling PDF files. Call or email David Merrill at dmerrill@orenews.com or 503-624-6397 ext 33.

Security: To download an ad file, a visitor to the site must enter a keyword that is provided by ONAC when the file is placed on the web server. When a valid keyword is entered, download links for the associated files are displayed. This prevents unauthorized access to advertising files and ensures that each newspaper will have access only to the files intended for them.

Associated Press AdSend

ONAC maintains a subscription to the AdSend service provided by the Associated Press. AdSend is a web-based system for distributing digital ad files to AdSend member newspapers, and some large dailies outside of Oregon prefer to receive digital files through that service. Only PDF files can be sent via AdSend. No other file formats will be accepted. All files distributed through AdSend are subject to a minimum charge (see Service charges below), regardless of whether the ad was placed through ONAC.

Email attachment

We can deliver small PDF files (less than 5 megabytes) as email attachments, but this method involves significant risk. Attachments can be corrupted or lost in transit without notification to the sender. See Our responsibility below for information on ONAC's liability in email distribution of ad files.


To reduce unnecessary delays and expense, we encourage you to provide finished PDF files, and we will be happy to assist you in producing them. If you send us digital ad files that are not in PDF format or otherwise are not ready for distribution when received, we will contact you immediately about what is needed unless processing arrangements have been made in advance. As far as possible with our current equipment and software, we will make any necessary changes and bill you accordingly (see Service charges below). This kind of work is considered design services and includes the following:

Native desktop publishing files
We occasionally accept and work with ads in their "in process" state. All such work must be arranged in advance to ensure that our equipment and software allow us to do what is needed, and it will be billed as described under Service charges below. Please allow plenty of lead time for such projects to prevent deadline shortfalls.

Other graphics formats
We can accept and convert to PDF most common graphics file formats. Image files (BMP, GIF, TIFF, JPEG, PICT, EPS) should be delivered in their original form, not embedded in a word processing or page layout document.


Distribution by ONPA/ONAC web site. For ads placed through ONAC and requiring no conversion or design services, distribution via our web site is free of charge.

Distribution by Associated Press AdSend. Charges for AdSend delivery will vary depending on rush status, but the minimum charge per ad per recipient is $10.00, regardless of whether the ad was placed through ONAC.

Design services and file conversion. Any design, conversion, or other manipulation of ad files will be charged at $30 per hour with a 1-hour minimum charge per ad. These charges apply regardless of whether the ad was placed through ONAC.


Electronic delivery

We'd prefer that ALL digital files — PDF files, native desktop publishing files, or image files — be delivered by direct upload via our web site. Files may be delivered by email attachment if the combined size of the message and attachment is less than 10 megabytes; larger messages will be rejected by our mail server. Files larger than 12 megabytes must be uploaded via a special page on our web site: please contact us for instructions.

If you are sending font files, you must first copy them to a location other than the fonts area of your computer, and then attach the copies to an email message. Files attached directly out of the system fonts area on either Macintosh or Windows systems usually will not transmit correctly.


File and media integrity

Please keep a backup copy of what you deliver to us, as we cannot be responsible for complete loss of the work. If we notice any kind of file corruption, we will immediately request resubmission of the file(s). However, we take no responsibility for errors in the original file(s): we deliver ads as we receive them, unless other arrangements have been made.

Conversion accuracy

Font matching. Fonts provided with an ad must be the same fonts used in creating it. Many fonts require at least two files (a screen font and a printer font) to reproduce correctly, and these files also must match exactly. We reserve the right, if circumstances warrant, to substitute similar fonts of our own choosing if the fonts provided are inadequate or the files are corrupted or in conflict with other software.

Other considerations

We reserve the right to reduce the size of excessively large files if this can be done without compromising image quality.

If we are the original designer of the ad or if we have changed an ad by request, we will seek advertiser or agency approval. Otherwise, we assume no responsibility for errors in typography nor for the selection, relative positions, or sizes of images.

In ads prepared by others, our sole responsibility is to preserve the quality and reproducibility inherent in the materials provided.

The advertiser or agency is responsible for obtaining the necessary permissions and designating the required copyright symbols and language to ensure that publication of an ad is legal and does not infringe on the rights of others. We cannot be held responsible for copyright or other rights infringement that results from publication of an ad we have distributed or prepared.


ONAC uses the deadlines issued by the newspapers, and these are noted in the print advertising rate cards. We occasionally impose rush charges as an incentive for advertisers to provide ad materials in advance of the publication date. However, rush charges do not buy a guarantee that an ad submitted after the press deadline will indeed appear in the target publication.



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