Contest
Winner list

Available in expanded form on CD-ROM.
Call ONPA at 503-624-6397 for details.


Entries from ONPA General Member newspapers are judged in 18 categories, each in up to four divisions. Divisions A through D are defined as described below, although they were combined in many categories.
  • Division A: Dailies with circulation of 20,001 and above.
  • Division B: Dailies with circulation of 20,000 and below.
  • Division C: Weeklies with circulation of 5,001 and above.
  • Division D: Weeklies with circulation of 5,000 and below.
Click on "1st", "2nd", and "HM" to view an image of the winning ad. Scroll down to view the winners in all categories.

A. BEST USE OF ONE COLOR & BLACK
Divisions A & B combined

1st

Grants Pass Daily Courier (Wild Blackberry Festival)

2nd

The Observer, La Grande (Globe Furniture)

HM

The Observer, La Grande (Deb Allstott Window Fashion)
Divisions C & D combined

1st

The Outlook, Gresham (Citizens for Schools)

2nd

News-Register, McMinnville (Mary's Hallmark)

HM

Portland Tribune (PMAR)

B. BEST INSTITUTIONAL IMAGE AD
Divisions A & B combined

1st

Grants Pass Daily Courier (Harmony Gardens)

2nd

The Observer, La Grande (U.S. Army Umatilla Chemical Depot)

HM (tie)

The Bulletin, Bend (Newport Avenue Market)

HM (tie)

Ashland Daily Tidings (Why Knot)
Divisions C & D combined

1st

News-Register, McMinnville (Valley View Retirement Village)

2nd

Portland Tribune (Pizza Luna)

HM

News-Register, McMinnville (Yamhill Valley Marketplace)

C. BEST MULTI COLOR MERCHANDISING AD
Divisions A & B combined

1st

The Bulletin, Bend (Fall Home Show 2000)

2nd

The Bulletin, Bend (The Big Boy Toy Show 2000)

HM

Grants Pass Daily Courier (Dutch Boy Paints 'N Stuff)
Division C

1st

News-Register, McMinnville (Domino's Pizza)

2nd

The Polk County Itemizer Observer, Dallas (True Value)

HM

News-Register, McMinnville (Domino's Pizza)
Division D

1st

The Hermiston Herald (Denny's )

2nd

The Hermiston Herald (Tom Denchel's Hermiston Ford Country)

HM

The Blue Mountain Eagle, John Day (Grant County Building Supply)

D. BEST BLACK AND WHITE AD
Division A

1st

The Oregonian, Portland (PGE)

2nd

The Bulletin, Bend (Tami Hunt)

HM

Mail Tribune, Medford (Grace Christian School)
Division B

1st

Ashland Daily Tidings (Complete Family Medicine)

2nd

Argus Observer, Ontario (West Park Plaza)

HM

The Daily Astorian (Town & Country Floors & More, Inc.)
Division C

1st

News-Register, McMinnville (Online Mac)

2nd

The Siuslaw News, Florence (OregonFAST.net)

HM

Curry Coastal Pilot, Brookings (Family Security Bank)
Division D

1st

The Hermiston Herald (Umatilla County Historical Society)

2nd

Appeal Tribune, Silverton (Silver Falls Bank)

HM

The Hermiston Herald (Larry Simmons Birthday)

E. BEST SERIES
Divisions A & B combined

1st

The Register-Guard, Eugene (Reed & Cross)

2nd

The Daily Astorian (Mead Interiors, Inc.)
Division C

1st

The Polk County Itemizer Observer, Dallas (Hayward Ford)

2nd

News-Register, McMinnville (Harvest Fresh Grocery & Deli)

HM

News-Register, McMinnville (Furniture Outlet)
Division D

1st

Sandy Profile (Nancy's Suburban Chevrolet)

2nd

The Hermiston Herald (Citizens for the Pool)

HM

Sandy Profile (Barlow Trail Veterinary Clinic, P.C.)

F. MOST EFFECTIVE USE OF SMALL SPACE
Divisions A & B combined

1st

The Daily Astorian (Crafter's Showplace/Custom Threads)

2nd

Ashland Daily Tidings (Bug A Boo)

HM

Ashland Daily Tidings (Dairy Queen)
Division C

1st

Curry Coastal Pilot, Brookings (For Pet's Sake)

2nd

Curry Coastal Pilot, Brookings (Gails Graphics)

HM

The Polk County Itemizer Observer, Dallas (Henderson's Sewing & Vacuum)
Division D

1st

Burns Times-Herald (Treasure Valley Steel, Inc.)

2nd

The Stayton Mail (Cartwright's Music)

HM

The Blue Mountain Eagle, John Day (Dr. Michael Rushton, DPM)

G. BEST SECTION COVER
Divisions A & B combined

1st

Ashland Daily Tidings (Shakespeare 2000)

2nd

The Oregonian, Portland (Spring Guide to Oregon Wineries)

HM

The Register-Guard, Eugene (Fashion - Spring into Summer)
Division C

1st

The Polk County Itemizer Observer, Dallas (Summerfest 2000)

2nd

The Polk County Itemizer Observer, Dallas (Adventures in Dining)

HM

News-Register, McMinnville (Glory Restored)
Division D

1st

The Hermiston Herald (Farm City Pro Rodeo)

2nd

The Hermiston Herald (Education)

HM (tie)

The Stayton Mail (By the Old Mill)

HM (tie)

The Blue Mountain Eagle, John Day (Explore Grant County Oregon 2001)

H. BEST MERCHANDISING SECTION
Divisions A & B combined

1st

Argus Observer, Ontario (Business Finder)

2nd

The Bulletin, Bend (All Seasons RV & Marine)

HM

The Bulletin, Bend (Adair Homes/Palisades Estates)
Divisions C & D combined

1st

The Polk County Itemizer Observer, Dallas (Holiday Gift Guide)

2nd

The Outlook, Gresham (Fall Menu Guide 2000)

HM

The Polk County Itemizer Observer, Dallas (Adventures in Dining)

I. BEST INSTITUTIONAL SECTION
Divisions A & B combined

1st

The Bulletin, Bend (Our Journey)

2nd

Argus Observer, Ontario (Spotlight on Agriculture 2000)

HM

Mail Tribune, Medford (Our Valley)
Division C

1st

News-Register, McMinnville (Meet McMinnville and Yamhill County)

2nd

Hood River News (Jazz on the Water Festival)

HM (tie)

The Polk County Itemizer Observer, Dallas (An Event to Remember)

HM (tie)

The Polk County Itemizer Observer, Dallas (Explore Polk County)
Division D

1st

The Hermiston Herald (Education)

2nd

Burns Times-Herald (Veterans Day Tribute)

HM

The Umpqua Post, Reedsport (Visitor Guide - The Heart of the Dunes)

J. BEST MULTI SPONSOR ROP ADS
Divisions A & B combined

1st

The Register-Guard, Eugene (Oregon Journeys)

2nd

The Register-Guard, Eugene (Christmas in the City)

HM

Grants Pass Daily Courier (Holiday Wrapping Paper)
Division C

1st

Curry Coastal Pilot, Brookings (Special Dates Calendar)

2nd

Curry Coastal Pilot, Brookings (Multi Sponsors - Flag)

HM (tie)

The Outlook, Gresham (Celebrate Your Independence)

HM (tie)

Portland Tribune (Pearl District - Easter)
Division D

1st

Sandy Profile (Multi Sponsors/Diabetes)

2nd

Burns Times-Herald (Anti-Drug Sponsors)

HM

Sandy Profile (Drunk Driving Special)

K. BEST SINGLE HOUSE AD
Divisions A & B combined

1st

Mail Tribune, Medford (Happy Holidays)

2nd

Grants Pass Daily Courier (Holiday Cookie Cookbook)

HM

The Oregonian, Portland (Political Advertising)
Division C

1st

News-Register, McMinnville (Glory Restored )

2nd

Portland Tribune (We may not have a past, but we have a presence)

HM

Curry Coastal Pilot, Brookings (www.currypilot.com)
Division D

1st

Burns Times-Herald (Holiday Greetings)

2nd

The Blue Mountain Eagle, John Day (Leaders for Today & Tomorrow)

HM

The Blue Mountain Eagle, John Day (Happy Holidays)

L. BEST HOUSE AD SERIES
Divisions A & B combined

1st

The Daily Astorian (Life at the Brink)

2nd

The Register-Guard, Eugene (Carrier Promotion)

HM

The Oregonian, Portland (If we didn't ... who would?)
Divisions C & D combined

1st

Sandy Profile (Ugliest Dog Contest)

2nd

News-Register, McMinnville (Keeping You Connected)

HM

The Siuslaw News, Florence (Great Singles)

M. BEST COPY WRITING
Divisions A & B combined

1st

Grants Pass Daily Courier (Harmony Gardens)

2nd

The Observer, La Grande (U.S. Army Umatilla Chemical Depot)

HM

The Register-Guard, Eugene (The Flower Market)
Divisions C & D combined

1st

Hood River News (Van Metre's Furniture)

2nd

The Blue Mountain Eagle, John Day (Communities Against Substance Abuse)

HM (tie)

The Outlook, Gresham (Dick's Hearing Aid Center)

HM (tie)

Portland Tribune (There's a new breed of journalism in town)

N. BEST ADVERTISING HEADLINE WRITING
Divisions A & B combined

1st

The Daily Astorian (Astoria Plumbing & Tile, Inc.)

2nd

Mail Tribune, Medford (Good Guys Guns)

HM

The Observer, La Grande (U.S. Army Umatilla Chemical Depot)
Divisions C & D combined

1st

The Polk County Itemizer Observer, Dallas (Hayward Ford)

2nd

The Polk County Itemizer Observer, Dallas (Curves for Women)

HM

News-Register, McMinnville (MAC Auto Pros)

R. BEST PROMOTION OF NEW MEDIA
Divisions A & B combined

1st

The World, Coos Bay (Beginner's Guide to the Internet)

2nd

The Oregonian, Portland (Online Ad Showroom)

HM

Ashland Daily Tidings (Home Finder Series)
Division C

1st

Hood River News (www.gorgenews.com)

2nd

Portland Tribune (There's a new breed of journalism in town)

Classified Contest categories

1. BEST PRIVATE PARTY PROMOTION
All divisions combined

1st

The Oregonian, Portland (To move a horse fast)

2nd

The Oregonian, Portland (When words fail to describe...)

HM

Curry Coastal Pilot, Brookings (Garage Sale)

2. BEST PROMOTION OF THE CLASSIFIED SECTION
All divisions combined

1st

Ashland Daily Tidings (Big Fib Contest)

2nd

The Bulletin, Bend (A Perfect Fit)

HM

Burns Times-Herald (Valentine Promotion)

3. BEST PRIVATE PARTY AD
All divisions combined

1st

The Register-Guard, Eugene (94 Camry I Have for You...)

2nd

The Polk County Itemizer Observer, Dallas (We are 3 cute puppies...)

HM

The Siuslaw News, Florence (Thrifty Threads)